@lacydev is made of magic and a wee bit of the Dark Side (as described by one of her team.) As Director of University Web Communications at Vanderbilt University, Lacy Paschal and her team are responsible for Vanderbilt’s online visual identity, determining the vision and strategic goals of Vanderbilt’s web presence, providing web and application development services, supporting their content management systems, and are the voices behind Vanderbilt’s social media presences. Paschal serves on the HighEdWeb Program Committee as DPA Track chair, is a member of the HighEdWeb Technical Committee, and is Art Director for LINK, the Journal of Higher Education Web Professionals. She lives in Nashville with her husband, Justin, and their 2-year old son, Hayden.