Ask any developer or digital marketing agency – lack of content is the biggest delay in launching a website. Lack of content drives website designers crazy because knowing the most important elements and top-level navigation pages should shape the design – not the other way around.
Digital content, whether text, images, icons, videos, and infographics on a website or social media posts and email campaigns, connect a company to its audience and prospects. Aiming to save money, many SMBs and soloprenuers try to create their own website content.
But doing this well is much harder than it sounds, and doing it poorly racks up costs of its own. Lost business because the company’s message is muddy. Low conversion rates because calls to action are missing. Lost time because the content attracts the wrong customers.
Crafting the right content using tone, language and style that reflect your company and speak to your audience demands a shift few businesspeople can make.
You must not think like business owners or marketing directors and think like potential customers. That’s because content is not – repeat, NOT – about you. It is about your audience.
SMBs often aren’t sure where or how to start but this is what Content Connects does every day.
So I put together packages tailored to give SMBs some low-cost ways to get on track and am rolling them out for WordCamp Nashville 2016. Participants will have until Monday, Oct. 3, to grab their slots before broader, more public promotion of the services. Better still, #wcnash attendees will get a coupon code for 30 percent off.
In brief, the options include:
- Content Audit – with one page rewritten, technical analysis of up to 1000 pages and posts, home page and navigation recommendations, custom reports with top three priorities and a 45-minute phone consultation (with screen sharing) to discuss findings.
- Content and Writing Coaching – with detailed review with markup and comments of three to five writing samples (depending on length), a writing assignment and a 90-minute consultation with review and feedback on writing samples, tips, pointers, best practices and ideas shaped to meet your goals.
- Content Strategy – a detailed 3-month plan with an editorial calendar, blog post topics (and links to resources tailored for your business), social media posts and ideas for two platforms, and a 60-minute consultation in person or over phone with screen share.
- Bio Package – Two professional bios using existing resumes, LinkedIn profiles, supplementary information provided plus 30-minute interview with each person. One round of revisions. Minimum length of 300 words; maximum length of 400 words.
The standard price for each package is $499 and each is worth at least $750 based on hourly rates. WordCamp participants with the code will pay about $350 with the discount. The discount code will be 30wcn2016.
Watch @ContentRocks on Twitter for the announcement that the sign-up page is ready. You can also shoot me an email at pcoyle@content-connects.com for more information.