{"id":535369,"date":"2014-07-28T19:57:38","date_gmt":"2014-07-29T00:57:38","guid":{"rendered":"https:\/\/2014.nashville.wordcamp.org\/?p=535369"},"modified":"2015-01-28T23:58:12","modified_gmt":"2015-01-29T04:58:12","slug":"sue-ann-reed-engage-group","status":"publish","type":"post","link":"https:\/\/nashville.wordcamp.org\/2014\/sue-ann-reed-engage-group\/","title":{"rendered":"WCN14 Podcast: Sue Anne Reed and the Engage Group"},"content":{"rendered":"<p>Sue Anne Reed works with the<a title=\"the-engage-group\" href=\"http:\/\/www.engageyourcause.com\/\" target=\"_blank\"> Engage Group<\/a> and spoke at WordCamp about WordPress for non-profits.<\/p>\n<iframe loading=\"lazy\" width=\"100%\" height=\"166\" scrolling=\"no\" frameborder=\"no\" src=\"https:\/\/w.soundcloud.com\/player\/?url=https%3A%2F%2Fapi.soundcloud.com%2Ftracks%2F160094848%3Fsecret_token%3Ds-9Fi8u&auto_play=false&hide_related=false&visual=false&show_comments=true&show_user=true&show_reposts=false&color=ff5500\"><\/iframe>\n<p>Nonprofits use customer relationship management (CRM) softwares to process requests,\u00a0accept donations, collect email addresses and run email marketing campaigns. In the past,\u00a0nonprofits used these CRM systems as their content management systems but found other platforms, like WordPress, more effective.<\/p>\n<div id=\"attachment_535370\" style=\"width: 209px\" class=\"wp-caption alignright\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-535370\" class=\"size-medium wp-image-535370\" src=\"https:\/\/2014.nashville.wordcamp.org\/files\/2014\/07\/sue-anne-reed-199x300.jpeg\" alt=\"sue anne reed\" width=\"199\" height=\"300\" srcset=\"https:\/\/nashville.wordcamp.org\/2014\/files\/2014\/07\/sue-anne-reed-199x300.jpeg 199w, https:\/\/nashville.wordcamp.org\/2014\/files\/2014\/07\/sue-anne-reed.jpeg 533w\" sizes=\"auto, (max-width: 199px) 100vw, 199px\" \/><p id=\"caption-attachment-535370\" class=\"wp-caption-text\">Photo by Kindell Brinay Moore<\/p><\/div>\n<p>During her session she presented case studies in which organizations used WordPress\u00a0as their content management system (CMS) in tandem with a separate customer relationship management (CRM) system to improve marketing efforts. As a marketing expert, Reed\u2019s work at nonprofits falls directly between the use of CRM and CMS systems for email<br \/>\nmarketing and front end web content, respectively.<\/p>\n<p>Front-end implementation of WordPress at nonprofits is similar to any\u00a0other small business eCommerce implementation. Because not many\u00a0WordPress plugins target needs of nonprofits, they must use WordPress APIs, scripts and other\u00a0tools while still performing necessary nonprofit functions on the back end, such as the communication of new email subscribers between the WordPress CMS and the organization\u2019s CRM.<\/p>\n<p>The coolest project Reed is working on now is for Save the Chimps, an organization\u00a0that\u00a0runs a large sanctuary in Florida for chimps from all over the world saved from laboratories, roadside zoos, and abandonment.<\/p>\n<p>Reed\u2019s success in the nonprofit sector\u00a0is due in part to 20 years of marketing experience<br \/>\nwith\u00a0organizations like Ernst &amp; Young. Now she spends most of her time working with the Wilderness Society, National Audubon Society, and National Center to Prevent Teen and Unplanned Pregnancy.<\/p>\n<p>WordPress and other technologies\u00a0at her disposal hold the email marketing campaigns and fundraisers together, creating what she says is her perfect job.<\/p>\n<p>This interview was provided by <a title=\"TechnologyAdvice\" href=\"http:\/\/technologyadvice.com\/\" target=\"_blank\" rel=\"nofollow\">TechnologyAdvice<\/a>, an Inc. 5000 company that connects buyers and sellers of business technology through meaningful relationships. Interview conducted by <a title=\"Clark Buckner\" href=\"https:\/\/clarkbuck.com\" target=\"_blank\">Clark Buckner<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Sue Anne Reed works with the Engage Group and spoke at WordCamp about WordPress for non-profits. Nonprofits use customer relationship management (CRM) softwares to process requests,\u00a0accept donations, collect email addresses and run email marketing campaigns. In the past,\u00a0nonprofits used these CRM systems as their content management systems but found other platforms, like WordPress, more effective. [&hellip;]<\/p>\n","protected":false},"author":13911528,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[323900],"tags":[],"class_list":["post-535369","post","type-post","status-publish","format-standard","hentry","category-podcast-stories"],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/nashville.wordcamp.org\/2014\/wp-json\/wp\/v2\/posts\/535369","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/nashville.wordcamp.org\/2014\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/nashville.wordcamp.org\/2014\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/nashville.wordcamp.org\/2014\/wp-json\/wp\/v2\/users\/13911528"}],"replies":[{"embeddable":true,"href":"https:\/\/nashville.wordcamp.org\/2014\/wp-json\/wp\/v2\/comments?post=535369"}],"version-history":[{"count":9,"href":"https:\/\/nashville.wordcamp.org\/2014\/wp-json\/wp\/v2\/posts\/535369\/revisions"}],"predecessor-version":[{"id":535503,"href":"https:\/\/nashville.wordcamp.org\/2014\/wp-json\/wp\/v2\/posts\/535369\/revisions\/535503"}],"wp:attachment":[{"href":"https:\/\/nashville.wordcamp.org\/2014\/wp-json\/wp\/v2\/media?parent=535369"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/nashville.wordcamp.org\/2014\/wp-json\/wp\/v2\/categories?post=535369"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/nashville.wordcamp.org\/2014\/wp-json\/wp\/v2\/tags?post=535369"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}