Let’s face it: content is king. But even the king doesn’t prance around haphazardly. He has a plan, and his day is scheduled out to the minute. He has policies, procedures, and ways to maximize how he gets things done. Shouldn’t your content have that kind of structure? We’ll discuss the idea of schema, or structured data – first as an overview, then as a practicum. We’ll talk about why structuring your data is not just good practice, but is even rewarded. We’ll discuss some of the popular types of structured data. Finally, we’ll talk about quick ways you can implement schema into your site.